Enable this setting to add the Demographics and Remarketing features to your Google Analytics tracking code. Make sure to enable Demographics and Remarketing in your Google Analytics account. We have a guide for how to do that in our {bbackup_94402fb9ba80f392e0976ece85f92b2b876bfcaed8d83250cc06083f7139c7d9}1$sknowledge base{bbackup_94402fb9ba80f392e0976ece85f92b2b876bfcaed8d83250cc06083f7139c7d9}2$s. For more information about Remarketing, we refer you to {bbackup_94402fb9ba80f392e0976ece85f92b2b876bfcaed8d83250cc06083f7139c7d9}3$sGoogle's documentation{bbackup_94402fb9ba80f392e0976ece85f92b2b876bfcaed8d83250cc06083f7139c7d9}4$s. Note that usage of this function is affected by privacy and cookie laws around the world. Be sure to follow the laws that affect your target audience.