This data is shown as metadata in your site. It is intended to appear in {bbackup_94402fb9ba80f392e0976ece85f92b2b876bfcaed8d83250cc06083f7139c7d9}1$sGoogle's Knowledge Graph{bbackup_94402fb9ba80f392e0976ece85f92b2b876bfcaed8d83250cc06083f7139c7d9}2$s. You can be either an organization, or a person.